Mobile Marketing Campaign

What is mobile marketing? There are various ways that someone’s business can be promoted on mobile devices. With so many options, you may be unsure where to start. By using the following tips you can get your mobile marketing campaign up and running quickly and at a reasonable price point.

Applications are really easy to make. You already know that giving your customers free apps is a good idea, but did you realize you could be giving away your own custom-built app? You could offer apps specific to your business to better promote your company via mobile marketing. You are merely limited by imagination, as there are a lot of items you can include in your app.

You will need to test the mobile version of your website and your mobile advertisements using a variety of mobile devices. Mobiles have different web browsers and have different screens or keyboards. Your website and ads can look completely different from device to device. Be sure to cover the most commonly used mobile devices.

Minimize the number of offers you send in a week. The best return will be if you send out offers anywhere from once a week to three times a month. You want your customers to feel as if they are going to miss out on a fantastic opportunity if they don’t jump on the offer immediately. It is easy for a customer to ignore an offer when they think the next one is just around the bend.

To gain customers and expand your brand, use QR codes. They are a method of getting discounts and coupons out to your customers. They are easily captured through a cellphone and they are very easy to use. As you begin using these codes, you will be able to easily provide your customers with relevant information about your company and products.

You need to make sure that your mobile marketing campaign stays highly compatible across many platforms. There are different types of mobile devices you need to consider when creating a mobile campaign. Use scripting that works on every one of them to truly be successful with your campaign.

Make sure that your emails can be viewed easily from most mobile devices. This increases the success you have with your mobile marketing campaign. Instead of using links to access content, allow users to select phone numbers. If you do use links, you must be sure that the target page can be viewed easily on mobile devices. The easier your emails are to read from a cell phone, the more valuable people will see you.

Use your website to its full potential. Advertise your mobile applications on your desktop website and drive traffic to the mobile platform. When regular customers see this on your website they will be able to see that they can also connect with you when they are traveling.

Be certain your mobile marketing content is functional on every platform your customers use. Make sure that all of the major players, Blackberry, iPhone, and Android, display your messages clearly. It can also save time and effort if you write simple, non-customized messages that suit every platform. Always keep the KISS principle in mind for your mobile marketing attempts.

Location is everything in mobile marketing. Mobile marketing can tell where you are, which is unique in marketing. This gives you new ways to market based on location that you can’t otherwise use. Brainstorm how you can take advantage of location-based marketing techniques to boost your sales.

You will get the best results from dedicated short code. You will pay more, but your brand will be protected. It offers some legal protection for you as well.

Your mobile marketing campaign should be easy to use and simple. It might be easy for your customers to fill out longer customer forms on their computers, but the small screens of smartphones can make even short surveys frustrating. It should be extremely simple to put themselves on a mailing list.

You should use A/B testing while developing your mobile page. Testing is crucial to determine what is and is not working for visitors to your mobile page. For your landing page, have two different versions and see which is more successful. Move forward with the most successful of the two.

Use different types of marketing pieces that provide detailed information all at once for the best effect. For example, if you are having a big inventory sale, then use direct mail to send a glossy flyer announcing your event. Follow up with a reminder email about a week in advance, and a text message alert on the day of the event.

Make sure you’re relevant. Do not use mobile marketing for the sake of it. Use mobile marketing as a useful tool to send out relevant messages. Make sure that the information you offer is relevant to your current and prospective customers. You will generate more sales by sending out useful content.

Run a usability test before you go live with your campaign. You need to be certain that customers can see the stuff you are sending to them. Ask your family and friends to accept testing messages from you, check them and give you feedback before you formally launch your mobile campaign.

Starting your own mobile marketing campaign must be based on learning and listening from people around you. Listen and meet the needs of customers. Learn from what your competitors are doing. If something they do seems especially interesting or successful, see how you can fold that into your own strategy.

If your customers are savvy when it comes to technology, you should always place QR codes on the printed material and advertisements that you will be sending to them. This will make it simple for people that have smartphones to access your site and any special offers you may have. You could include QR codes on your business cards, flyers or magazine ads. A person that takes the time to use a QR code is likely interested in your company. Offering these on your printed ads and marketing material makes it easy for them to find out more.

Mobile marketing is a powerful business tool. Businesses view everything differently and market differently. A technique that’s successful in one business may flop for another. The tips that you have read will give you a good starting point.